Strategy that sounds as good as it performs.
I help founders and brands turn attention into revenue — through positioning, campaigns, influencer partnerships, and the occasional original song. No playbooks. No filler.
I don't sell campaigns. I solve growth problems — and I happen to be fluent in strategy, culture, and music.
"Good marketing gets attention. Good strategy keeps it. I care about the second part."
My work sits at the intersection of business strategy and creative execution. I've spent my career moving between boardroom decisions — positioning, pricing, go-to-market — and the creative work that brings them to life: campaigns, creator partnerships, ad concepts, and brand music.
That combination is deliberate. Most strategists can't execute. Most creatives don't think in business outcomes. I do both, which means the plans I build are ones I can actually ship — and the campaigns I ship are built on a plan.
I work with founders who are building something they care about, and I bring the same standard music brings me: everything has to move, and nothing gets to be filler.
Foundations in performance & brand marketing
Learned the discipline of marketing that has to prove itself in numbers — acquisition, retention, and the campaigns that connect the two.
Strategy, creator partnerships & advertising
Expanded into go-to-market strategy and influencer marketing, building creator and celebrity partnerships alongside performance-driven advertising work.
Independent strategist & creative partner
Working directly with founders and brand teams across strategy, campaigns, and original brand music — plus mentoring the next generation of marketers.
Six disciplines. One strategist.
Every service below can stand alone — but the value compounds when strategy, creative, and execution come from the same place.
Go-to-market strategy
Positioning, pricing, and launch planning for founders bringing a new product to market.
Marketing strategy
Brand positioning, content and campaign strategy, and the customer journeys that turn interest into revenue.
Influencer marketing
Creator sourcing, negotiation, and campaign execution — including celebrity collaborations and UGC.
Advertising projects
Creative strategy, scripting, and concept development for commercials and performance creative.
Music & brand songs
Original brand anthems, product launch songs, and jingles — written and produced for the moment they're built for.
Student counselling
Career guidance, resume reviews, and personal branding for people building a career in marketing.
Strategy and creative, from the same head.
Strategy-first
Every campaign starts with a business question, not a creative brief. If the strategy doesn't hold up, the creative doesn't ship.
I execute, not just advise
You get a strategist who has run the campaign, negotiated the deal, and sat in the edit — not just written the deck.
Music inside marketing
Sound is one of the most under-used tools in branding. I bring original music into campaigns where it earns its place.
An active creator network
Years of sourcing and negotiating with creators means faster, better-matched partnerships — not a cold outreach list.
Founder mindset
I think about runway, not just reach. Every recommendation is weighed against what it costs you to get there.
Built for both stages
Whether you're naming your pricing tiers for the first time or scaling a proven channel, the approach adapts to where you are.
Selected case studies
A sample of the kind of work I take on. Illustrative — full case studies and client names available on request.
Launching a D2C skincare brand into a crowded categoryPositioning, pricing, and a 90-day launch funnel
A 30-creator campaign for a fintech app launchSourcing, negotiation, and full campaign management
A performance-creative overhaul for a subscription brandConcept development, scripting and testing
An original launch anthem for a consumer appConcept, lyrics, composition and production
How a project actually moves
Discover
Understand the business, the market, and what "growth" actually needs to mean for this stage of the company.
Research
Study the category, the customer, and the competitive landscape before a single idea gets proposed.
Strategy
Build the positioning, channel plan, and success metrics — the document everything else gets measured against.
Execution
Ship the campaign, the creative, the partnerships, or the launch — with strategy staying in the room the whole time.
Optimization
Read the data, cut what isn't working, and double down on what is — fast.
Growth
Hand off a system, not just a result — one your team can keep running and building on.
What it's like to work together
Common questions
Mostly founders and marketing teams at startups and growing brands, plus a handful of agencies and individual creators. If you're solving a real growth problem, it's worth a conversation.
Both. Strategy engagements are usually project-based with a defined scope; ongoing marketing or campaign work is typically a monthly retainer. We'll figure out the right shape on the call.
Both — that's the point. I can hand off a strategy document to your team, or stay involved through campaign execution, creator negotiations, and creative production.
Original music works best tied to a specific moment — a launch, a campaign, a brand refresh — rather than as a standalone asset. We'd scope it as part of a broader campaign strategy.
1:1 sessions covering career direction, resume and portfolio reviews, interview prep, and personal branding for people building a career in marketing.
Book a call using the form below. We'll spend 30 minutes on your goals and I'll tell you honestly whether — and how — I can help.
Notes on marketing, strategy & the occasional song.
Let's build something great.
Tell me about the project. I read every message myself and reply within two business days.